Engaging employers in the development of young people in a progressive way

Ridgewood School, winners of the Real Business Challenge 2010, with Phil Packer MBE and Kerren Ratcliffe, Coca-Cola Enterprises

Hundreds of employers across the region are engaged in developing young people. Through our progressive approach we help employers become even more involved but in a way that works best for them.

We work both directly with employers and indirectly through partners where relationships are already established. Our approach has generated some genuine success stories, including:

Real Business Challenge

Working with Coca Cola Enterprises Limited we developed the ‘Real Business Challenge’ which was launched in 2005. Since then, the competition has grown dramatically from a sub-regional pilot to a regional challenge and is now a national, flagship event.

The Real Business Challenge links with local employers and gives young people authentic experience of the business world – this year every school in the Yorkshire and Humber region was invited to design a football-themed sports drink to celebrate the World Cup 2010 in South Africa.

Northern Rail Challenge

In 2008, Northern Rail approached YES regarding the real life business problem of crime on the railway. Working with the regional Education Business Partnerships we developed The Northern Rail Film Challenge.

The Northern Rail Film Challenge asked young people to create a short five minute film about the impact of crime on the railway. 22 schools and colleges took part in the challenge. Northern Rail is now using the winning and runner up films as part of their educational programme. The Northern Rail Film Challenge has been nominated for several awards and won the best PR Campaign at the Eversholts rail awards in 2010.

Following the success of the Northern Rail Film Challenge, Youth Enterprise Services has continued to develop its relationship with Northern, leading to the Engineering Challenge in 2010 and the Marketing and PR Challenge in 2011.

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