The Real Business Challenge is a fantastic example of the private sector working in partnership with the public sector to create a programme with clear educational benefits for young people. YES and The Young People’s Enterprise Forum have supported the programme from its inception and have been absolutely key to its growth and success.
Jim Fox, Head of Public Affairs, Coca-Cola Enterprises Ltd
We are delighted with the success we have achieved by working with YES. We went to them with a challenge – how to engage more young people with our safety messages – and over the past two years YES has helped us deliver great results.
Our partnership has produced a unique safety film to use in our community programme and some great ideas for new customer features on our trains. Both the film and engineering challenges achieved substantial media coverage and we were delighted to receive national recognition by winning a Rail Business Award 2009 for the Best PR Campaign for the Northern Rail Film Challenge.
The expertise of YES has helped us strengthen our links with schools and colleges.
Richard Allan, Head of Marketing and Communications, Northern Rail
YES has been instrumental to the success of the Young People’s Enterprise Forum, a unique partnership promoting cohesion, coordination and continuum in the field of enterprise education, and have managed Yorkshire Forward’s 3 year, £2.6M Embedding Enterprise in Education in Yorkshire & Humber programme. The expertise, dedication and creativity shown by YES staff are second to none and have contributed to significant progress in the field both regionally and nationally.
Alex McWhirter, Assistant Director – Business, Yorkshire Forward